Email Tips That Bring Big Bucks!
SUBJECT LINES And EMAIL COPY SECRETS:
Tools To Use:
SpamChecker:
http://spamcheck.sitesell.com/nethost.html
FREE ONLINE AD/EMAIL FORMATTER:
http://www.web-source.net/format_text.htm
HEADLINE ANALYZER:
http://www.aminstitute.com/headline
POWER WORDS RESOURCE:
http://www.agentsinsurancemarketing.com/power-words1.htm
Important Notes:
Make your email look good. It helps a lot. You may have great content but if
your emails are broken up with lines of greatly varying links with no structure
to them, your email is most likely to end up in the trash quickly. FORMAT your
ads to 60 or 65 characters per line. This way ALL emails you write will be
structured and easily viewable in all email clients.
Most people go through their email and look at the subject lines and keep or
delete them
based on what they see AND WHAT THEY FEEL. Subject lines should be compelling
and evoke
emotion. If the subject line doesn't grab them by their brain, arouse interest
and
curiosity your precious email will go into the trash.
Savvy internet marketers apply timeless strategies and tactics that get their
emails
opened and their mail campaigns effective. Think of your email as the "teaser
copy" on an
envelope of direct mail. The overiding purpose of the copy on the outside of the
envelope
is to get the piece OPENED.
You can also look at your subject line as a "Headline" on a website sales page.
The
purpose of the headline is to get the prospect to READ the letter.
Below are SUBJECT LINE SECRETS:
1. Put your offer in the subject line.
Example: ~~NAME~~ Automated Advertising System for $99
2. Put your URL/Website in the subject line:
Example: Awesome Autoresponder http://reliablecontact.com
3. Put their phone number in the subject line:
Example: ~~NAME~~, I was going to call you at 123-456-7890
4. Put your phone number in the subject line:
Example: ~~NAME~~, If you are serious, call me at 123-456-7890 for
5. Put the date or expiration date (now factor) in the subject line:
Example: ~~NAME~~ Last Day 08-01-2007 To Get $100 In Gas Coupons
6. Make sure your "From" email shows a person, not an email address.
Keep it the same to
build name recognition-- YOURS.
7. Personalize the subject line with their first name. Notice
all the examples have
coding in them to pull in the prospects first name.
8. Put a "Call To Action" in the subject line:
Example: ~~NAME~~-- Get this, It is Great!...
A certain % will open to find out reason "why" you want them to go there... and
if your
email copy does the job correctly, They WILL go there.
HEADLINE ANALYZER:
http://www.aminstitute.com/headline
List Of Some HEADLINES That Trigger Emotions
Get Rid of Your Money Problems Once and for All
Who Else Wants to Look Like a Movie Star?
Thousand Now Play Who Never Thought They Could
Build a Body You Can Be Proud of
Give Me Five Days . And I'll Give You the Secret of Learning Any Subject!
The Lazy Man's Way to Riches
Do You Make These Mistakes in English?
Speak Spanish Like a Diplomat
If You're Out of the Market Now, You'll Hate Yourself Later
Do You Recognize the 7 Early Warning signs of High Blood Pressure?
The Most Comfortable Shoes You've Ever Worn, or Your Money Back
See How Easily You Can Learn to Dance This Way
You Don't Have to Be Rich to Retire
on a Guaranteed Income for Life
What's New in Summer Sandwiches?
10 Ways to Beat the High Cost of Living
New Concept in Weight Control
The Secret of Making People Like You
How to Win Friends and Influence People
Why Some People Almost Always Make Money in the Stock Market
Five Familiar Skin Troubles . Which Do You Want to Overcome?
Below are EMAIL COPY SECRETS:
1. Personalize
2. Write just like you talk
3. Put passion into your email. Be enthusiastic.
4. Write to one person
5. Keep your paragraphs short
6. Eliminate excess wording
7. Use action and power words:
POWER WORDS RESOURCE:
http://www.agentsinsurancemarketing.com/power-words1.htm
108 Power Words That Trigger Results/Action
Abolish ·
Accelerate ·
Achieve ·
Act ·
Adopt ·
Align ·
Anticipate ·
Apply ·
Assess ·
Avoid ·
Boost ·
Break ·
Bridge ·
Build ·
Burn ·
Capture ·
Change ·
Choose ·
Clarify ·
Comprehend ·
Confront ·
Connect ·
Conquer ·
Convert ·
Create ·
Cross ·
Decide ·
Define ·
Defuse ·
Deliver ·
Deploy ·
Design ·
Develop ·
Diagnose ·
Discover ·
Drive ·
Eliminate ·
Ensure ·
Establish ·
Evaluate ·
Exploit ·
Explore ·
Filter ·
Finalize ·
Find ·
Focus ·
Foresee ·
Gain ·
Gather ·
Generate ·
Grasp ·
Identify ·
Ignite ·
Illuminate ·
Implement ·
Improve ·
Increase ·
Innovate ·
Inspire ·
Intensify ·
Lead ·
Learn ·
Leverage ·
Manage ·
Master ·
Maximize ·
Measure ·
Mobilize ·
Motivate ·
Overcome ·
Penetrate ·
Persuade ·
Plan ·
Position ·
Prepare ·
Prevent ·
Profit ·
Raise ·
Realize ·
Reconsider ·
Reduce ·
Refresh ·
Replace ·
Resist ·
Respond ·
Retain ·
Save ·
Scan ·
Segment ·
Shatter ·
Shave.off ·
Sidestep ·
Simplify ·
Solve ·
Stimulate ·
Stop ·
Stretch ·
Succeed ·
Supplement ·
Take ·
Train ·
Transfer ·
Transform ·
Understand ·
Unleash ·
Use ·
Whittle.down ·
Win ·
SAMPLE (not the selling type) EMAILS:
Subject: It Depends On Who's Hands, ~~NAME~~
Hello ~~NAME~~!
A basketball in my hands is worth about $19. A basketball
in Michael Jordan's hands is worth about $33 mil'lion.
A baseball in my hands is worth about $6. A baseball in
Mark McGuire's hands is worth $19 mil'lion.
A tennis racket is useless in my hands. A tennis racket in
Venus Williams' hands is a championship win'ning.
A rod in my hands will keep away a wild animal. A rod in
Moses' hands will part the mighty sea.
A sling shot in my hands is a kid's toy. A sling shot in
David's hand is a mighty weapon.
Nails in my hands might produce a birdhouse. Nails in Jesus
Christ's hands will produce salvation for the entire world.
As you see now it depends whose hands it's in. So an
oppor'tunity is only an oppor'tunity depending on whose
hands its in.
So now this message is in your hands. What will YOU do with
it?
"It Depends on WHO'S Hands it's in ~~NAME~~!" ~~OWNERADDRESS2~~
~~OWNERFIRSTNAME~~ ~~OWNERLASTNAME~~
~~OWNERTELEPHONE~~
Subject: Are You Just Sitting On The Fence, ~~NAME~~?
Hi ~~NAME~~:
Hey, I understand. We ALL want to make more money,
spend more time with our families, take dream
vacations and experience so many other similar things.
Are You SITTING ON THE FENCE?
Either you've been burned before, or you think you can't
afford to invest in a new bus'iness, or any number of
seemingly reasonable answers, but the truth is you're
just sitting on the fence.
And you know why?
Because no one ever told you in simple plain English that
you didn't have to make a LOT of mone'y. That's right, you
only need to make enough to cover your monthly expenses and
then you have financi'al freedom.
From there, you can do whatever you want. Take a nap. Make
more. Go for a drive along the coast...after all, your
monthly expenses are covered. All you have to do is get off
the fence and contact me and let me help you fix your game
plan. Give me a call or I can call you and we can get you
off that fence.
"If you wish to find, you must search. Rarely does a good
idea interrupt you."
~~OWNERADDRESS2~~
~~OWNERFIRSTNAME~~ ~~OWNERLASTNAME~~
~~OWNERTELEPHONE~~